Revamp the Omni-channel platform
Chatalog
Background
Revamp the website platform to improve brand identity, usability & user experience
My one of main tasks at Setsail Venture Ltd, revamp an omni-channel platform, features including broadcasts, live chat, auto flow builder and AI service product.
Challenge
Flaws in user journey and website structure and lack of brand image
The Pain Points
Lack of Brand Identity:
Users may find the site uninviting and struggle to connect with the brand, leading to a lack of trust and engagement.
Confusing User Flow:
A complicated navigation can frustrate users, making it difficult to accomplish their goals and potentially causing them to leave the site.
Unclear User Guidance:
some features are complex and lack adequate guidance, making it difficult for users to utilize them effectively or even recognize their existence.
Design Process
The main focus of the revamp includes updating visual elements and colors, improving user flow and functional guidance
Revamp user flow
Simply list the seven main feature pages and briefly summarize their features.
Showcase
Messages page
Showcase
Contact page
Showcase
Analytics page
Showcase
Broadcast page
Showcase
Setting page
Showcase
Chat flow management and flow builder
Showcase
AI features
Showcase
Mobile
